Marketing is a really important aspect when you are a binary options broker. Obviously, word of mouth, positive feeback exchanged between traders on the trading forums, blogs and specialised websites contribute to the growth of a broker, but this is not necessarily enough to create awareness and stand out from your competitors. That’s why 24Option, who sponsor the Juventus F.C., have been doing some TV advertisements. It’s already been a while since they started this type of publicity but the broker just launched a new TV ad with the Juventus FC colours to proudly show their partnership with the famous italian club.
24Option – partners of the Juventus Football Club
You might not know it, but the broker 24Option is one of the partners of the Juventus Football Club. This italian team are supported every week by thousands of spectators in the stands of the stadiums and millions of Tv viewers all over the world. Therefore the 24Option brand displayed on the Juventus team jersey is seen by all, so it’s a good way for the broker to promote their name to the entire world. Besides, the Juventus FC. isn’t the only professional football team to become partners with the broker 24Option as the french club of Lyon (Olympique Lyonnais) also has 24Option as their sponsors and on its jerseys.
We now understand the purpose of a binary options broker like 24Option maintaining such a partnership with a high level sports team, it’s a way to make itself known all over the world among football fans likely to be interested in binary options trading. 24option isn’t the only broker who maintain this kind of partnership, TopOption is also a good example as they maintain a partnership with the english football team Arsenal FC.
24Option, a regulated binary options broker
24Option, who belong to the company Rodeler Limited, are a broker offering an innovative binary options platform and making huge effort to provide their customers with the best services available in the trading industry. Like the majority of binary options brokers, the platform 24Option is really simple to use, it doesn’t require any software and is simply launched through your web brower.
The binary options offered by 24Option can reach a return of up to 85% per successful trade and the minimum deposit is $250. 24option is a CySEC regulated broker operating under license number 207/13 and registered by a number of institutions (BaFin, CNMV, CONSOB, FCA). 24option takes measures to safeguard Clients’ Funds. In this sense, the Company cooperates only with banks authorised and regulated by EU member states and that are highly rated by credit rating agencies.
The new commercial ad of the broker 24Option
New ads allow companies to attract new customers, to broadcast their message directly to the customer, to build a public identity and to demonstrate their competitive advantage against their competitors. Commercial ads broadcasted on television at certain strategic hours, facilitate the creation of brand awareness and inform potential customers that your product exists. This method of marketing also allows you to differentiate yourself from competitors and target specific individuals who will be receptive to the message that is being broadcasted.
This is the main reason why brokers like 24Option use commercial ads. They just released a new ad, which you can see above. By broadcasting their commercial ad on TV, 24Option diversifies their marketing methods, mainly focused on the internetm aiming to reach a large audience, which should have a significant and effective impact.
The bonus on the deposit at 24Option
If you create an 24Option account using one of the links on our website BonusBinaryOptions.net, you will be granted a bonus of 100% on your first deposit, compared to 20% for other customers of this broker – Bonus terms and conditions apply.