It has now been a few days since the last video advertising in which the OptionWeb binary options broker has been broadcast on several French television channels, more particularly on BFM TV and D8. The OptionWeb broker’s main market is the French territory, and through this new form of video advertising it aims at better promoting binary options trading and therefore advertizing this investment activity in France to more and more individuals who still do not know what binary option is and how it is possible to benefit via the OptionWeb broker.
Broadcasting television advertising offers businesses the ability to reach large audiences; as it so happens that watching TV is the most common leisure in France as well as in virtually all countries around the world. Although mass audiences may also be reached through the radio, radios typically reach fewer individuals given that they are often local. Because television channels reach more people, TV advertising makes it possible to reach a larger number of people. Note also that TV advertising can make the audience more receptive in comparison to other media such as email or the radio, since the consumer is least likely to get bored; s/he is interested in advertising his/her product through the image and sound.
In addition to allowing businesses to reach a multitude of individuals, television commercials make it especially possible to target a particular audience. In the example of OptionWeb which is a binary options broker. For example, the company will be sure to broadcast its advertising during an economic program or one dealing with finance and stock market, while a toy manufacturer will prefer to broadcast on Saturday morning during cartoons. Companies can choose to broadcast their advertisements on specialized TV channels in a specific area. Here OptionWeb has chosen BFMTV and D8; the first one deals with economic and financial information, while the second one tackles more general current topics.
TV advertising is a sophisticated way to promote a brand or a product. Visual and auditory stimulation of the latter combined with a certain creativity forms a potent combination that attracts the public. The angle of the camera, the realism of the situation or the play on words and the voiced speech used will make the advertising unique and exciting in comparison to a simple advertisement published in a newspaper or magazine in print form.
OptionWeb is an excellent broker. It is one of the most regulated binary options brokers within the trading industry. Given the quality of services that the broker offers to its traders as well as the seriousness with which this broker has shown in its brokerage activities, it was gradually able to obtain various authorizations and licenses from international financial regulators. OptionWeb is a binary options broker that is authorized and regulated by the European financial regulator (CySEC – Cyprus Securities and Exchange Commission), but also by the AMF (French Financial Markets Authority), the BaFIN (Bundesanstalt für Finanzdienstleistungsaufsicht), the CNMV (Comisión Nacional del Mercado de los valores española), the CONSOB (Commissione Nazionale per le società e la Borsa italiana) and the FCA (British Financial Conduct Authority).
The various licenses granted by the financial regulators mentioned here-above and many others, reflect that the practices of the OptionWeb broker comply with local financial regulations and hence it is a trusted broker. By granting their licenses to this broker, regulators are also among other things guarantors; they commit to protecting local traders if any problems are encountered with OptionWeb.
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